Built by creators who bring purpose to everything they do.
Perch was founded by three creative leaders who believe the true power of branding is not just awareness, but higher perspective. Together, they bring global experience in storytelling, design, and production — transforming brands into something greater that people believe in.
OTTO FLORES
Co-Founder, Brand Strategist & Advocate
A lifelong surfer, activist, and communications executive, Otto has spent decades turning passion into purpose. As a Patagonia ambassador and member of Parley for the Oceans, he’s led initiatives that transformed audiences into advocates for the planet. At Perch, he applies the same philosophy to branding — helping companies build trust, inspire loyalty, and create communities that carry the brand story forward.
SIMON TORRES
Co-Founder & Executive Creative Director
Simon is a multidisciplinary creative director with a design-first mindset. His expertise lies in crafting visual identities and campaigns that resonate deeply — the kind people don’t just notice, but adopt as part of their lifestyle. His work proves that the strongest brands live beyond logos; they thrive in culture, carried forward by the advocates who believe in them.
Nathaniel Sharratt
Co-Founder & Chief Brand Architect
Nat is the author of 2 books, a spiritual educator, entrepreneur, and investor. Early in life, he worked with bestselling author and founder of multiple internationally active non-profits, John-Roger. Nat co-founded and built a luxury jewelry brand, served as CEO of a diamond retailer, CFO of an alternative-health company. He shapes the agency’s internal vision, systems, and culture while partnering with clients to uncover their deeper essence and ensure every campaign is a sustainable path to meaningful success.
Juan Cruz Bobillo
Partner & Executive Creative Director
Born and raised in Buenos Aires, Juan studied Economics, Art Direction, and Creative Writing before starting in advertising at Saatchi & Saatchi London, then Young & Rubicam and VegaOlmosPonce. After recognition at Cannes Lions, the Clio Awards, and the London International Awards, he led regional campaigns for Sony, Dell, and AT&T at Young & Rubicam Miami, then spent nearly a decade at Saatchi & Saatchi Los Angeles on work for Toyota, T-Mobile, and the Surfrider Foundation, earning honors from D&AD, Communication Arts, The One Show, and the Andy Awards. In 2013 he went independent, partnering with Insight Media to launch and lead its Hermosa Beach office and help drive national DIRECTV campaigns while building the company into a bi-coastal, multicultural, full-service agency. That work led to IM More, a creative production studio serving brands and agencies including WOW!, ESPN, MGM, OnePlus, JSD Agency, and 3HeadedMonsters. He now focuses on AI and generative audiovisual production as founder of Mostro Studio, connecting filmmakers, artists, and technologists with brands on fully AI-generated commercials, hybrid AI and live-action films, stylized brand films, and experimental short-form content.