Built by creators who bring purpose to everything they do.
Perch was founded by three creative leaders who believe the true power of branding is not awareness, but advocacy. Together, they bring global experience in storytelling, design, and production — transforming brands into movements people want to believe in.
OTTO FLORES
Co-Founder, Brand Strategist & Advocate
A lifelong surfer, activist, and communications executive, Otto has spent decades turning passion into purpose. As a Patagonia ambassador and member of Parley for the Oceans, he’s led initiatives that transformed audiences into advocates for the planet. At Perch, he applies the same philosophy to branding — helping companies build trust, inspire loyalty, and create communities that carry the brand story forward.
SIMON TORRES
Co-Founder & Creative Director
Simon is a multidisciplinary creative director with a design-first mindset. His expertise lies in crafting visual identities and campaigns that resonate deeply — the kind people don’t just notice, but adopt as part of their lifestyle. His work proves that the strongest brands live beyond logos; they thrive in culture, carried forward by the advocates who believe in them.
Nathaniel Sharrat
Co-Founder & Brand Strategist
Nathaniel bridges creativity and strategy, helping brands uncover the insights and systems that turn storytelling into long-term growth. His background in branding and consulting ensures that every campaign isn’t just a moment in time, but a sustainable path to advocacy.
