NATIONAL BRAND REFRESH

For National, we developed a comprehensive Visual Identity Manual designed to standardize the brand’s image across physical and digital applications. The system ensures consistency, versatility, and clarity in all communications—without limiting creativity. Instead, it serves as a framework that opens new creative possibilities while preserving the brand’s essence.

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discover the handyman within you

The campaign celebrates the everyday hero in all of us. Inspired by Puerto Rico’s DIY spirit, this initiative reimagines hardware store shoppers as hometown superheroes—confident, capable, and ready for action. National empowers everyone to take charge of their home projects with pride.

discover the handyman within you

National, brings its partnership with the Baloncesto Superior Nacional (BSN)to life through Domingos de National.We created a 15-second bumper turning the game itself into a work in progress,